Meet Your #ITSDC2019 Communications Committee: Persephone Oliver


persephone oliver, Econolite
Vice president, Marketing

  • What is your role and what does it entail? Responsible for strategy, development and execution of market and competitive intelligence, advertising, media relations, product launches, collateral, event programs, and company-wide training programs.

  • Favorite part of working in ITS comms/marketing? The networking and the knowledge-transfer gained from collaborating with other marketing experts in the ITS field.

  • How many ITS Annual Meetings have you attended? 18 ITSA Annual meetings – this does not include World Congress events, or ITS Chapter events.

  • What you are most looking forward to at #ITSDC2019? Looking forward to learning what’s new in ITS, proudly introducing Econolite’s newest products, and of course getting to catch up with my favorite industry peers.

  • What’s one thing about you that surprises people? How “petite” I am when I take my shoes off 😊

  • Best advice you’ve ever been given? “Work Hard, Make Money, Have Fun”

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