Meet Your #ITSDC2019 Communications Committee: Persephone Oliver
persephone oliver, Econolite
Vice president, Marketing
What is your role and what does it entail? Responsible for strategy, development and execution of market and competitive intelligence, advertising, media relations, product launches, collateral, event programs, and company-wide training programs.
Favorite part of working in ITS comms/marketing? The networking and the knowledge-transfer gained from collaborating with other marketing experts in the ITS field.
How many ITS Annual Meetings have you attended? 18 ITSA Annual meetings – this does not include World Congress events, or ITS Chapter events.
What you are most looking forward to at #ITSDC2019? Looking forward to learning what’s new in ITS, proudly introducing Econolite’s newest products, and of course getting to catch up with my favorite industry peers.
What’s one thing about you that surprises people? How “petite” I am when I take my shoes off 😊
Best advice you’ve ever been given? “Work Hard, Make Money, Have Fun”